Beyond borders: how does the Mevlana Exchange Program contribute to the soft power projection of Turkey?

Genc Ilter B., KARAGÖZ Y. M.

Turkish Studies, 2025 (SSCI) identifier

  • Publication Type: Article / Article
  • Publication Date: 2025
  • Doi Number: 10.1080/14683849.2025.2503314
  • Journal Name: Turkish Studies
  • Journal Indexes: Social Sciences Citation Index (SSCI), Scopus, Academic Search Premier, IBZ Online, International Bibliography of Social Sciences, Historical Abstracts, Index Islamicus, Political Science Complete, Sociological abstracts, Worldwide Political Science Abstracts
  • Keywords: cultural exchange, Exchange programs, international students, public diplomacy, soft power
  • Akdeniz University Affiliated: Yes

Abstract

This study investigates the Mevlana Exchange Program as a soft power mechanism in Turkey’s higher education system and public diplomacy. Using a qualitative case study approach, interviews were conducted with 25 international students before, during, and after their mobility experience. Findings showed that initial concerns about language barriers and cultural differences were replaced by favorable perceptions of Turkish culture, education, and hospitality. Participants reported improvements in intercultural communication, academic integration, and cultural appreciation. The programme strengthened cross-cultural connections and enhanced Turkey’s international image. These results highlight the Mevlana programme’s potential to foster relationships and advance Turkey’s soft power strategy.