Beyond borders: how does the Mevlana Exchange Program contribute to the soft power projection of Turkey?

Genc Ilter B., KARAGÖZ Y. M.

Turkish Studies, 2025 (SSCI) identifier

  • Yayın Türü: Makale / Tam Makale
  • Basım Tarihi: 2025
  • Doi Numarası: 10.1080/14683849.2025.2503314
  • Dergi Adı: Turkish Studies
  • Derginin Tarandığı İndeksler: Social Sciences Citation Index (SSCI), Scopus, Academic Search Premier, IBZ Online, International Bibliography of Social Sciences, Historical Abstracts, Index Islamicus, Political Science Complete, Sociological abstracts, Worldwide Political Science Abstracts
  • Anahtar Kelimeler: cultural exchange, Exchange programs, international students, public diplomacy, soft power
  • Akdeniz Üniversitesi Adresli: Evet

Özet

This study investigates the Mevlana Exchange Program as a soft power mechanism in Turkey’s higher education system and public diplomacy. Using a qualitative case study approach, interviews were conducted with 25 international students before, during, and after their mobility experience. Findings showed that initial concerns about language barriers and cultural differences were replaced by favorable perceptions of Turkish culture, education, and hospitality. Participants reported improvements in intercultural communication, academic integration, and cultural appreciation. The programme strengthened cross-cultural connections and enhanced Turkey’s international image. These results highlight the Mevlana programme’s potential to foster relationships and advance Turkey’s soft power strategy.