THE ROLE OF PSYCHOGRAPHICS IN EXPLAINING STORE BRAND BUYING BEHAVIOR

KURTULUŞ K., KURTULUŞ S., YENİÇERİ T., YARAŞ E.

Bo¤aziçi Journal, vol.19, pp.99-113, 2005 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 19
  • Publication Date: 2005
  • Doi Number: 10.21773/boun
  • Journal Name: Bo¤aziçi Journal
  • Journal Indexes: TR DİZİN (ULAKBİM)
  • Page Numbers: pp.99-113
  • Akdeniz University Affiliated: Yes