Identifying Consumer Preferences for New Generation Vehicles Using Multidimensional Preference Analysis

ALKAN N., KÖKSAL C. D.

MARKETING AND MANAGEMENT OF INNOVATIONS, vol.15, no.2, pp.16, 2024 (ESCI)

  • Publication Type: Article / Article
  • Volume: 15 Issue: 2
  • Publication Date: 2024
  • Doi Number: 10.21272/mmi.2024.2-04
  • Journal Name: MARKETING AND MANAGEMENT OF INNOVATIONS
  • Journal Indexes: Emerging Sources Citation Index (ESCI), Academic Search Premier
  • Page Numbers: pp.16
  • Akdeniz University Affiliated: Yes