Identifying Consumer Preferences for New Generation Vehicles Using Multidimensional Preference Analysis

ALKAN N., KÖKSAL C. D.

MARKETING AND MANAGEMENT OF INNOVATIONS, vol.15, no.2, pp.16, 2024 (ESCI)

• Publication Type: Article / Article
• Volume: 15 Issue: 2
• Publication Date: 2024
• Doi Number: 10.21272/mmi.2024.2-04
• Journal Name: MARKETING AND MANAGEMENT OF INNOVATIONS
• Journal Indexes: Emerging Sources Citation Index (ESCI), Academic Search Premier
• Page Numbers: pp.16
• Akdeniz University Affiliated: Yes