Risk Taking Behavior as an Antecedent of Susceptibility to Persuasion Strategies and Brand Loyalty
The 2nd Communication in the Digital Age Symposium, İzmir, Turkey, 26 - 28 October 2020, pp.1-2, (Summary Text)
- Publication Type: Conference Paper / Summary Text
- City: İzmir
- Country: Turkey
- Page Numbers: pp.1-2
- Akdeniz University Affiliated: Yes