Destination image perception patterns of tourist typologies

Ceylan D., ÇİZEL B., KARAKAŞ H.

INTERNATIONAL JOURNAL OF TOURISM RESEARCH, cilt.23, sa.3, ss.401-416, 2021 (SSCI) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 23 Sayı: 3
  • Basım Tarihi: 2021
  • Doi Numarası: 10.1002/jtr.2414
  • Dergi Adı: INTERNATIONAL JOURNAL OF TOURISM RESEARCH
  • Derginin Tarandığı İndeksler: Social Sciences Citation Index (SSCI), Scopus, ABI/INFORM, Business Source Elite, Business Source Premier, CAB Abstracts, Geobase, Hospitality & Tourism Complete, Hospitality & Tourism Index, Index Islamicus, Psycinfo, Veterinary Science Database
  • Sayfa Sayıları: ss.401-416
  • Anahtar Kelimeler: all-inclusive holiday experience, CHAID, cluster analysis, destination familiarity, destination image, mass tourism, multiple correspondence analysis, tourist typology, MULTIPLE CORRESPONDENCE-ANALYSIS, INVARIANCE, BRITISH, MODEL, SATISFACTION, MOTIVATIONS, FAMILIARITY, INTENTION, TRAVELERS, LOYALTY
  • Akdeniz Üniversitesi Adresli: Evet

Özet

Conceptual and empirical typologies comprising the intersection of personal and social characteristics of tourists have similarities and differences with respect to image perception of a destination. This study examines characteristics that distinguish tourist typologies formed by the intersection of the all-inclusive holiday experience and destination familiarity. Multiple correspondence analysis reveals differences in clusters in terms of attitudes and demographic factors influencing destination image of tourist typologies. This study aims to present patterns of tourist typologies' image perception for tourist typologies based on empirical data. Based on the findings of this study, practitioners of tourism may divert or channel their marketing efforts to well-defined target segments.