Determining Differences Between Retailer and Manufacturer Brand Buyers in Turkey


kurtuluş K., kurtuluş S., harcAR t., Yeniçeri T., YARAŞ E.

Succeeding in a Turbulent Global Marketplace: Changes, Developments, Challenges, and Creating Distinct Competencies, Twelfth World Business Congress, British Columbia, Canada, 25 - 29 June 2003, pp.2-8

  • Publication Type: Conference Paper / Full Text
  • City: British Columbia
  • Country: Canada
  • Page Numbers: pp.2-8
  • Akdeniz University Affiliated: No