3rd. Global Conference on Engineering Research, Balıkesir, Türkiye, 13 - 16 Eylül 2023, ss.74-83
Countries make various regulations to reach the level of economic development and to improve the living conditions of the society. The main purpose of these regulations is to ensure development. Development is a phenomenon that includes changes in economic structure and social structure. This process, which starts with economic change, continues with changes in social, cultural, and political structure. For development to be balanced, it is necessary to ensure harmony between population dynamics, natural resources, economic activities, technological developments, social and cultural structures, and to analyze planning and policy development processes well. To achieve development goals, one of the most important objectives should be to improve the qualifications of the society in terms of education, health, and manpower, which are the most basic needs of the society, to raise the standard of living of the society and to eliminate interregional differences. The rapid cycle of industrialization in the world, the concentration of the sector in urban areas has made urban areas the focal points of development. Rural areas, on the other hand, have not benefited sufficiently from development processes. In line with the principles of development, public policies and practices directed towards rural areas for the elimination of interregional distinctions and differences for social change constitute the basis of the rural development process. In this direction, the focus is on evaluating and developing the existing potential of rural areas around the world. In this study, the level of awareness of the agricultural enterprises in the area towards the practice of supporting rural development investments in the target group approach in Turkey was investigated. In the study, micro data obtained by face-to-face survey method from 96 enterprises benefiting from the support program in the Western Mediterranean Region were used. Simple descriptive statistics were used in the analysis and evaluation of the data. According to the results obtained, a close relationship was found between the field of activity of the enterprises and the level of awareness. This result requires target group-oriented differentiation in support tools and components for rural areas.