Atıf İçin Kopyala
Yildiz S., Kutlu D., Özmenekşe Y. O.
TOURISM, cilt.71, sa.4, ss.723-734, 2023 (ESCI)
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Yayın Türü:
Makale / Tam Makale
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Cilt numarası:
71
Sayı:
4
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Basım Tarihi:
2023
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Doi Numarası:
10.37741/t.71.4.5
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Dergi Adı:
TOURISM
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Derginin Tarandığı İndeksler:
Emerging Sources Citation Index (ESCI), Scopus, IBZ Online, International Bibliography of Social Sciences, CAB Abstracts, Central & Eastern European Academic Source (CEEAS), Hospitality & Tourism Complete, Hospitality & Tourism Index
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Sayfa Sayıları:
ss.723-734
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Akdeniz Üniversitesi Adresli:
Evet
Özet
With changing consumer trends and technological developments, the nature of tourism has evolved. Online platforms have made it easier for tourists to share their experiences and evaluations of the services they have consumed. Evaluating tourism services is often possible only after consumption, increasing consumer feedback's effectiveness. This study aims to analyze the comments written by individuals on the website of Teddy Tour Berlin, an agency specializing in toy tourism. In the study, 34 comments from 2005 to February 1, 2022, interpreting the comments, have been analyzed using Maxqda qualitative data analysis software. A total of 182 codes were derived from 1016 words, and six main themes were identified, including positive reviews, materials provided, experiences, friendship, and suggestions and advice for the agency. The coding analysis indicates that nearly half of the comments (47.83%) consisted of positive opinions.