Customer Lifetime Value Management with RFM entegration in hotel businesses: Development of Web based Application


Atabay L., Çizel B.

Conference on Managing Tourism Across Continents, İstanbul, Turkey, 30 April - 03 May 2025, pp.1-2, (Summary Text)

  • Publication Type: Conference Paper / Summary Text
  • City: İstanbul
  • Country: Turkey
  • Page Numbers: pp.1-2
  • Akdeniz University Affiliated: Yes