Globalleşmenin Pazarlama Stratejileri Üzerine Etkileri ve Türk Dünyasına Yansımaları
The International Symposium Modern Developmental Trends and Turkic World, Baku, Azerbaijan, 29 - 31 May 2009, vol.10-12, pp.604, (Summary Text)
- Publication Type: Conference Paper / Summary Text
- Volume: 10-12
- City: Baku
- Country: Azerbaijan
- Page Numbers: pp.604
- Akdeniz University Affiliated: Yes
Abstract
With the globalization process all world has turned into a local market. The firms findthemselves in a competitive world, has never seen before. In order to be successful in thisunavoidable competition, firms have to adopt an appropriate marketing approach to thegolabization process which can be seen as “thinking the world as local.” According to thisapproach; firms will apply their local marketing strategies to whole world. This situation changesthe traditional marketing applications since firms serve their products to consumers who hasgrown up in different places with distinct values and beliefs. Firms face with different marketingstrategies and many challenges like to decide whether product different for every part or same prodcut to whole market. How should firms behave that face with these questions?This study, weare going to examine the differentiated and developed marketing strategies and applications andthe innovations in the marketing strategies.