Flow, satisfaction and storytelling: a causal relationship? Evidence from scuba diving in Turkey

Cater C., ALBAYRAK T., CABER M., Taylor S.

CURRENT ISSUES IN TOURISM, cilt.24, sa.12, ss.1749-1767, 2021 (SSCI) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 24 Sayı: 12
  • Basım Tarihi: 2021
  • Doi Numarası: 10.1080/13683500.2020.1803221
  • Dergi Adı: CURRENT ISSUES IN TOURISM
  • Derginin Tarandığı İndeksler: Social Sciences Citation Index (SSCI), Scopus, ABI/INFORM, Aquatic Science & Fisheries Abstracts (ASFA), CAB Abstracts, Geobase, Hospitality & Tourism Complete, Hospitality & Tourism Index, PAIS International, Veterinary Science Database
  • Sayfa Sayıları: ss.1749-1767
  • Anahtar Kelimeler: Scuba diving, flow experience, tourist satisfaction, storytelling intention, TOURIST EXPERIENCE, PERCEIVED VALUE, ADVENTURE EXPERIENCES, STRUCTURAL MODEL, METHOD BIAS, DESTINATION, RECOMMENDATIONS, PSYCHOLOGY, MOTIVATION, INSIGHTS
  • Akdeniz Üniversitesi Adresli: Evet

Özet

The popularity of activity-based tourism is often explained by experiential concepts such as flow. By using a mixed-methods approach, this study investigates how the storytelling intentions of scuba diving tourists are influenced by their flow experience. The mediating role of satisfaction and the moderating role of scuba diving experience level are further examined in this relationship. To test these hypotheses, interviews with 20 scuba divers and a field survey with the participation of 426 scuba diving tourists were conducted in Kas, Turkey. The findings reveal that the influence of the flow experience on storytelling intentions of scuba diving tourists is fully mediated by their satisfaction. The results additionally show that scuba diving experience level does not have a moderating role in the flow experience-satisfaction-storytelling intention relationship.