Advances in Hospitality and Tourism Research, cilt.12, sa.1, ss.93-116, 2024 (ESCI)
Managers have to endure some costs in order to develop human resources, which is one of the most significant providers of organizational performance. These costs are expenditures for human resources activities and customer dissatisfaction caused by work accidents and negative personnel behaviors. This study primarily aims to determine the expenditures made by the managers and the behavior of the employees that disturb the guests. Text mining methods is used to identify cost of human labor and employee behaviors referred to by managers' reviews, and association rules is used to find out common cost and behaviors in managers' reviews. The secondary aim of the study is to investigate the managers' intentions to employ robots to solve human-induced challenges. Contrary to the literature, managers believe that robots cannot contribute to the solution of these problems and they don't think to work with service robots.