The Effectiveness of Stadium Advertising on Brand Awareness


BATU N. M.

in: Challeges in International Communication, Kefalaki M., Pasadeos Y., Editor, Atıner, Athens Institute For Education And Research, Atina, pp.299-308, 2012

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2012
  • Publisher: Atıner, Athens Institute For Education And Research
  • City: Atina
  • Page Numbers: pp.299-308
  • Editors: Kefalaki M., Pasadeos Y., Editor
  • Akdeniz University Affiliated: Yes