THE MULTIPLE MEDIATION ROLES OF TRUST AND SATISFACTION IN THE EFFECT OF PERCEIVED CORPORATE SOCIAL RESPONSIBILITY ON LOYALTY

Uslu A., Şengün H. İ.

BUSINESS MANAGEMENT AND ECONOMICS ENGINEERING, vol.19, no.1, pp.49-69, 2021 (ESCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 19 Issue: 1
  • Publication Date: 2021
  • Doi Number: 10.3846/bmee.2021.13362
  • Journal Name: BUSINESS MANAGEMENT AND ECONOMICS ENGINEERING
  • Journal Indexes: Emerging Sources Citation Index (ESCI), Scopus
  • Page Numbers: pp.49-69
  • Keywords: corporate social responsibility, customer trust, customer satisfaction, customer loyalty, multiple mediation, BRAND EQUITY, PERFORMANCE, REPUTATION, INDEXES, IMPACT
  • Akdeniz University Affiliated: Yes

Abstract

Purpose - This study aims at investigating the effect of corporate social responsibility perceptions of local people living in Diyarbakir on bank loyalty in terms of banking services and the mediator roles of trust and satisfaction in this effect.