THE MULTIPLE MEDIATION ROLES OF TRUST AND SATISFACTION IN THE EFFECT OF PERCEIVED CORPORATE SOCIAL RESPONSIBILITY ON LOYALTY

Uslu A., Şengün H. İ.

BUSINESS MANAGEMENT AND ECONOMICS ENGINEERING, cilt.19, sa.1, ss.49-69, 2021 (ESCI) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 19 Sayı: 1
  • Basım Tarihi: 2021
  • Doi Numarası: 10.3846/bmee.2021.13362
  • Dergi Adı: BUSINESS MANAGEMENT AND ECONOMICS ENGINEERING
  • Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI), Scopus
  • Sayfa Sayıları: ss.49-69
  • Anahtar Kelimeler: corporate social responsibility, customer trust, customer satisfaction, customer loyalty, multiple mediation, BRAND EQUITY, PERFORMANCE, REPUTATION, INDEXES, IMPACT
  • Akdeniz Üniversitesi Adresli: Evet

Özet

Purpose - This study aims at investigating the effect of corporate social responsibility perceptions of local people living in Diyarbakir on bank loyalty in terms of banking services and the mediator roles of trust and satisfaction in this effect.