The role of psycographic variables on green purchase intentions for a low involvement product

COŞKUN A.

Australian and New Zealand Marketing Academy Conference, Brisbane, Australia, 29 - 30 November 2014, pp.10, (Summary Text)

  • Publication Type: Conference Paper / Summary Text
  • City: Brisbane
  • Country: Australia
  • Page Numbers: pp.10
  • Akdeniz University Affiliated: Yes