Effect of TV Advertising in Housewives Brand Preference: An Application


YILDIZ PESEN S., VURAL E.

2015 International Conference on Information, Business and Management (IBM 2015), Paris, France, 30 - 31 December 2015, pp.50-56, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • City: Paris
  • Country: France
  • Page Numbers: pp.50-56
  • Akdeniz University Affiliated: Yes