Effect of TV Advertising in Housewives Brand Preference: An Application

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YILDIZ PESEN S., VURAL E.

2015 International Conference on Information, Business and Management (IBM 2015), Paris, France, 30 - 31 December 2015, pp.50-56, (Full Text)

• Publication Type: Conference Paper / Full Text
• City: Paris
• Country: France
• Page Numbers: pp.50-56
• Akdeniz University Affiliated: Yes