The role of relationship-specific investments in improving performance: Multiple mediating effects of opportunism and cooperation

YENİDOĞAN T., Duden S., Sarvan F.

9th International Strategic Management Conference, Riga, Letonya, 27 - 29 Haziran 2013, cilt.99, ss.976-985 identifier

  • Yayın Türü: Bildiri / Tam Metin Bildiri
  • Cilt numarası: 99
  • Doi Numarası: 10.1016/j.sbspro.2013.10.571
  • Basıldığı Şehir: Riga
  • Basıldığı Ülke: Letonya
  • Sayfa Sayıları: ss.976-985
  • Anahtar Kelimeler: Automotive distribution channels, Relationship-specific investments, Opportunistic behavior, Cooperative behavior, Partnership performance, TRANSACTION COST, ASSET SPECIFICITY, COLLABORATION, UNCERTAINTY, GOVERNANCE, NETWORKS
  • Akdeniz Üniversitesi Adresli: Evet

Özet

This paper investigates the multiple mediating effects of opportunism and cooperation on the relationship between relationship-specific investments and partnership performance in the Turkish automotive distribution channel. The theoretical view of this study is based on the relational view of inter-organizational competitive advantage that provides an alternative perspective for expropriation effect of specific investments. In order to test the effect of multiple mediators on partnership performance, the empirical data were collected from the vehicle dealers in the Turkish automotive distribution channel. The findings show that relationship-specific investments mediated by opportunistic behavior and cooperative behavior have a greater positive effect on partnership performance.