Drivers To Build A Powerful Country Tourism Brand: An Empirical Study On Millenials Segment

BLACSO M. F., USLU A., JUAREZ L.

VIII. National IV. International Eastern Mediterranean Tourism Symposium, Anamur/Mersin, Turkey, 19 - 20 April 2019, pp.389-403, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • City: Anamur/Mersin
  • Country: Turkey
  • Page Numbers: pp.389-403
  • Akdeniz University Affiliated: Yes