Akademik Veri Yönetim Sistemi
fe journal: feminist critique, sa.8, ss.101-109, 2016 (Hakemli Dergi)
This study aims to analyse gender-based discrimination in the field of corporate communications management by means of a critical analysis of the profiles of the professionals in Turkey. The practice of both public relations and corporate communications monitor and maintain an organization’s communication processes with its publics. Public relations as a profession emerged in the early 20th century, and the feminization of the field attracted attention by the 1970s. Feminization of a profession occurs when the number of women workers rises disproportionately to men. Along with feminization, the profession is perceived to require essentially feminine qualities, which are loaded with gender ideology. Corporate communications management seems to follow its precedent public relations practice in becoming a feminized profession. A micro analysis of corporate communications managers’ profiles based on BIST100 firms and LinkedIn profiles confirmed that 69% of the professionals in the field are women in Turkey.