THE ROLE OF ADVERTISING IN TERMS OF CONSUMER BEHAVIOR: A STUDY OF CONSUMER ATTITUDES TOWARD SHAMPOO ADVERTISEMENTS OF SHOPPING CENTER CUSTOMERS

ÖZİLHAN ÖZBEY D., UYSAL A.

7th International Conference of Strategic Research on Social Science and Education(ICoSReSSE), Antalya, Turkey, 13 - 15 October 2017, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • City: Antalya
  • Country: Turkey
  • Akdeniz University Affiliated: No