A look for low season tourist profile: Antalya Region of Turkey example

AKSU A. A., Silva A. C. N.

QUALITY & QUANTITY, cilt.43, sa.2, ss.317-332, 2009 (SCI-Expanded) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 43 Sayı: 2
  • Basım Tarihi: 2009
  • Doi Numarası: 10.1007/s11135-008-9180-0
  • Dergi Adı: QUALITY & QUANTITY
  • Derginin Tarandığı İndeksler: Science Citation Index Expanded (SCI-EXPANDED), Social Sciences Citation Index (SSCI), Scopus
  • Sayfa Sayıları: ss.317-332
  • Anahtar Kelimeler: Tourism industry, Tourist profile, Antalya Region
  • Akdeniz Üniversitesi Adresli: Evet

Özet

This paper investigates the profile of low season tourists who visit Antalya Region of Turkey. The research findings belong to their opinions regarding destination and quality of services. At the same time additional information on demographic aspects of sampled tourists can be followed from the research. In order to satisfy tourists, providing information about their likes and dislikes is always important. Primary goal of this paper is to be a potential part of future marketing strategy for Antalya Region.