An examination of the relationships between university students’ purchase intentions, behaviors, attitudes toward advertising, and the creativity of social media advertisements in sports products

KAYA E., BUYRUKOĞLU E., VAROL İ., DARENDELİOĞLU R., ÇABUKÇA N. N.

Edelweiss Applied Science and Technology, cilt.9, sa.9, ss.561-571, 2025 (Scopus)