Gamification Characteristics' Effects On Brand Loyalty


demir m. ö., GÖK DEMİR Z.

JOURNAL OF YASAR UNİVERSİTY, vol.15, no.58, pp.270-287, 2020 (TRDizin)

  • Publication Type: Article / Article
  • Volume: 15 Issue: 58
  • Publication Date: 2020
  • Journal Name: JOURNAL OF YASAR UNİVERSİTY
  • Journal Indexes: TR DİZİN (ULAKBİM)
  • Page Numbers: pp.270-287
  • Akdeniz University Affiliated: Yes