Sosyoekonomi, cilt.32, sa.60, ss.387-404, 2024 (ESCI)
In the Eastern Antalya Tourism Development Region (Kundu, Belek, Side), meeting the expectations of both tourism product sellers and tourists is crucial for advancing tourism activities. Hence, this study aims to determine the attitudes of tourism product sellers toward tourism and tourists. Employing a quantitative research method, a survey was conducted on 364 participants between June and October 2022. According to the data, tourism product sellers generally hold a friendly view of tourists and recognise their role in stimulating the local economy. However, tourists also contribute to the increased cost of living in the area. The COVID-19 pandemic has led to a decline in tourism activities, while the ‘all-inclusive’ concept of hotels has also negatively impacted tourism. Therefore, identifying the attitudes of tourism product sellers toward tourism and tourists will be significant for Antalya’s future tourism planning.