A Review of Factors Affecting Turkish Consumer Behaviour


DÖRTYOL İ. T., COŞKUN A., KİTAPCI O.

in: Marketing Management in Turkey (Marketing in Emerging Markets), Selcen Ozturkcan , Elif Yolbulan Okan, Editor, Emerald Publishing Limited, West Yorkshire, pp.105-139, 2018

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2018
  • Publisher: Emerald Publishing Limited
  • City: West Yorkshire
  • Page Numbers: pp.105-139
  • Editors: Selcen Ozturkcan , Elif Yolbulan Okan, Editor
  • Akdeniz University Affiliated: Yes