SELCUK UNIVERSITESI EDEBIYAT FAKULTESI DERGISI-SELCUK UNIVERSITY JOURNAL OF FACULTY OF LETTERS, cilt.45, ss.355-374, 2021 (ESCI)
In women's magazines or in the women's sections of magazines, women are depicted in a lifestyle built by social prejudices. In women-oriented magazines, women do not stand against concepts such as social problems, justice, equality, and poverty; woman is reduced to a position symbolized by concepts such as love, money, beauty. Although Akis magazine, published between 1957 and 1967, is not a women's magazine, it has a critical perspective on the female identity of the period with its section Among Women, which distinguishes it from other magazines. For this purpose, 33 issues between 15 May and 25 December 1954 were analyzed by qualitative content analysis method. The "Among Women" section of the magazine has been evaluated in two categories: columns and news articles. As a result of the research, the necessity of Turkish women to have an active identity in social, economic and political life was emphasized in the columns. It is seen that American women are presented as role models, especially in economic and political terms. In the news texts, the traditional roles of women are evaluated within their daily life practices. As a result, it is seen in Akis magazine that the perception of women is shaped around the traditional, popular life and the rights granted to women by the Republic.