Vimarsh, cilt.12, sa.2, ss.53-62, 2021 (Hakemli Dergi)
Market outlet choice is an important farm household-specific decision made by smallholder households to secure
high returns. However, the choice among the market alternatives is not mutually
exclusive as producers could sell at more than ne market outlet and the random
error terms of the market outlets may be correlated. Hence, a multivariate
probit model was adopted to examine the determinants of market outlet choices. The rcsDffs o/the study showed that
the distance from the maitt roads
influenced the decision
of the producers in all market outlets.
The effect was positive and significant fo roducers choosing main
markets and roadsides as the market outlet of their vegetable and fruits
products sale. However, in the case of the local market,
the likelihood of choosing this market outlet
decreases as the distance from the unix roa
increases. Livestock holding
influenced the local market positii›ely and the main market negof/refy and sigtti/icnnfly.
Gender influenced the choice of main market
outlets negatively. Access
to extension service
nos obtained positively an ignificantly influencing the decision to choose the main
market outlet. Cooperative membership influenced the decision o roducers to choose the main market negatively
and significantly. finally, the study recommended important polic measures needed
to help producers choose the appropriate market ooffefs.
Keywords:Market
outlet choice, Vegetable, Fruits, Multivariate prohif model, Efhiopiu.