The Relationship between Destination Image, Curiosity and Destination Loyalty and the Moderator Role of Demographic Variables: A Research in Antalya Destination

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Uslu A., Inanir A., Dağdelen O.

PASOS-REVISTA DE TURISMO Y PATRIMONIO CULTURAL, vol.18, no.4, pp.615-630, 2020 (ESCI) identifier

  • Publication Type: Article / Article
  • Volume: 18 Issue: 4
  • Publication Date: 2020
  • Doi Number: 10.25145/j.pasos.2020.18.044
  • Journal Name: PASOS-REVISTA DE TURISMO Y PATRIMONIO CULTURAL
  • Journal Indexes: Emerging Sources Citation Index (ESCI), ABI/INFORM, CAB Abstracts, Hospitality & Tourism Complete, Hospitality & Tourism Index, Directory of Open Access Journals, DIALNET
  • Page Numbers: pp.615-630
  • Keywords: Destination Image, Destination Curiosity, Destination Loyalty, Demographic Variables, Antalya, TOURIST SATISFACTION, BEHAVIORAL INTENTION, IMPACT, MODEL, VISIT, MOTIVATION, THAI
  • Akdeniz University Affiliated: Yes

Abstract

The purpose of this research is to determine the relationship between the dimensions of destination image, destination curiosity and loyalty, as well as to analyze the moderating effect of demographic variables on the relationship between destination curiosity and loyalty. The survey technique has been used in the research. EFA, CFA, Path and Slope analyzes have been conducted through 397 surveys collected from foreign tourists coming to Antalya, Turkey. As a result of the study, It has been determined that there are significant relationships between the dimensions of the destination image, curiosity and loyalty. In addition, it has been determined that marital status has a moderating effect on the relationship between destination curiosity and loyalty.