Social Responsibility Campaigns and Consumer Centric Marketing Are They in Cohesion The Practices of Top Ten Organizations in Turkey

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BAŞOK N., KER DİNCER M., COŞKUN DEĞİRMEN G.

International Conference on Marketing&Consume Behaviour (ICMC 2013), The Marketing School, Porto Portugal, May 16-17, 2013, 16 - 17 May 2013, (Full Text)

• Publication Type: Conference Paper / Full Text
• Akdeniz University Affiliated: No