Social Responsibility Campaigns and Consumer Centric Marketing Are They in Cohesion The Practices of Top Ten Organizations in Turkey

BAŞOK N., KER DİNCER M., COŞKUN DEĞİRMEN G.

International Conference on Marketing&Consume Behaviour (ICMC 2013), The Marketing School, Porto Portugal, May 16-17, 2013, 16 - 17 May 2013, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • Akdeniz University Affiliated: No