Akademik Veri Yönetim Sistemi
8th INTERNATIONAL ÇUKUROVA AGRICULTURE AND VETERINARY CONGRESS , Adana, Türkiye, 21 - 23 Haziran 2024, cilt.1, ss.293-299, (Tam Metin Bildiri)
Marketing helps companies to promote and sell their products and services more effectively, with the aim of delivering value to potential and existing customers. Marketing also helps companies to build customer loyalty and long-term relationships by improving brand awareness and image. Agricultural marketing is important in terms of supplying agricultural products to consumers more quickly at a better price. Marketing strategy is important in terms of determining a good strategy and implementing the objectives of the enterprises in the marketing structure. Olive production is important in terms of rural development of our farmers and olive processing facilities within the scope of agriculture-industry integration in the region where olive growing activities are carried out, and in terms of contributing to the development of our country with foreign currency inflow by exporting table olives and olive oil. As material, data were collected by face-to-face survey with 150 olive producers. As a method, the data were transferred to the excel programme and "SPSS" data analysis package programme and the results were presented in the form of graphs and summary tables. In this study, it is aimed to reveal the expectations and thoughts of producers about marketing and marketing strategies in the olive and olive oil market on the example of Milas district of Muğla province.