Segmentation of customers based on behavioral intention to use multi-channel banking and experience

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OKTAY B., YETKİN ÖZBÜK R. M.

Pazarlama İçgörüsü Üzerine Çalışmalar, vol.4, no.1, pp.13-26, 2020 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 4 Issue: 1
• Publication Date: 2020
• Journal Name: Pazarlama İçgörüsü Üzerine Çalışmalar
• Journal Indexes: Other Indexes
• Page Numbers: pp.13-26
• Akdeniz University Affiliated: Yes