Akademik Veri Yönetim Sistemi
3rd International Conference on Education and Social Sciences (INTCESS), İstanbul, Türkiye, 8 - 10 Şubat 2016, ss.379-386
Nowadays, the increase of competition in global markets, improvement of social sensibility and consciousness of consumers reveal how difficult it is for the organizations to maintain their existence through traditional methods. It is not possible to reach success only by offering qualified product in order to have a positive corporate reputation and build a positive image in the sense of modern marketing approach. The organizations have to pay attention to the corporate social responsibility and the other social consumer-oriented practices such as social risks, consumer rights in conception of the contemporary communication. It is expected that the organizations establish relations with their environments that is based on compatibility and also building relations is ethical responsibility of today's' world. Besides social activities of organizations that are carried out in accordance with wish and expectation of society is extremely important. In transformation of the social system after 80s, the pragmatic and concrete expectations came into prominence in new life viewpoints of present generation, mass media and technologies.