Akademik Veri Yönetim Sistemi
INZINERINE EKONOMIKA-ENGINEERING ECONOMICS, cilt.26, sa.2, ss.204-210, 2015 (SSCI)
Although strategic management is not common among construction firms, it was argued that construction firms develop strategies to maintain in the competitive environment and that they can be categorized according to their strategies, even if they are not managed formally. Because construction firms' strategies are specific and they are unwilling to share them, it is difficult to determine these strategies clearly. In this regard, instead of determining their strategies, it was aimed to categorize them according to Miles and Snow's Strategy Typology. Toward this aim, 50 large-scale construction firms in Turkey were surveyed by a questionnaire. In this context, Miles and Snow's Typology was first investigated, and possible goals of each strategic group were determined. Then, a SWOT analysis was applied to firms to determine their current positions in the market, and their primary goals were asked. The results revealed that construction firms with the same goals show similar characteristics and thus can be categorized as defenders, prospectors, and analyzers, according to Miles and Snow's Typology.