Classification of Construction Firms in Turkey by Using Miles and Snow's Typology
INZINERINE EKONOMIKA-ENGINEERING ECONOMICS, vol.26, no.2, pp.204-210, 2015 (SSCI, Scopus)
- Publication Type: Article / Article
- Volume: 26 Issue: 2
- Publication Date: 2015
- Doi Number: 10.5755/j01.ee.26.2.3807
- Journal Name: INZINERINE EKONOMIKA-ENGINEERING ECONOMICS
- Journal Indexes: Social Sciences Citation Index (SSCI), Scopus
- Page Numbers: pp.204-210
- Keywords: Miles and Snow's Strategy Typology, strategy, strategic management, strategic planning, SWOT analysis, STRATEGIC MANAGEMENT, PERFORMANCE, COMPANIES
- Open Archive Collection: AVESIS Open Access Collection
- Akdeniz University Affiliated: Yes
Abstract
Although strategic management is not common among construction firms, it was argued that construction firms develop strategies to maintain in the competitive environment and that they can be categorized according to their strategies, even if they are not managed formally. Because construction firms' strategies are specific and they are unwilling to share them, it is difficult to determine these strategies clearly. In this regard, instead of determining their strategies, it was aimed to categorize them according to Miles and Snow's Strategy Typology. Toward this aim, 50 large-scale construction firms in Turkey were surveyed by a questionnaire. In this context, Miles and Snow's Typology was first investigated, and possible goals of each strategic group were determined. Then, a SWOT analysis was applied to firms to determine their current positions in the market, and their primary goals were asked. The results revealed that construction firms with the same goals show similar characteristics and thus can be categorized as defenders, prospectors, and analyzers, according to Miles and Snow's Typology.