ANATOLIA-INTERNATIONAL JOURNAL OF TOURISM AND HOSPITALITY RESEARCH, cilt.34, sa.3, ss.289-305, 2023 (ESCI, Scopus)
The dynamics of market value in the hospitality industry have different aspects as the firms have specific conditions. The study aims to determine the dynamics of the market-to-book value of companies operating in developed and emerging markets. Empirical findings reveal that there is a statistically significant relationship between market-to-book and firm size. The effect of hotel size on the market-to-book ratio is not a linear one. A significant relationship was found between the current value of the market-book ratio and the lag values. When the profitability and dividend payout increase, the market-to-book value increases. It was determined that some factors affecting the firm's market-to-book value differ according to whether the firm is large-scale or small-scale.