Research Information System
5th Organizational Governance Conference and 14th International Conference on Social Responsibility, Tekirdağ, Turkey, 9 - 12 September 2015, pp.113-125, (Full Text)
This paper focuses on the communication of CSR campaigns with a special emphasis on social networks. Three successful CSR campaigns, namely, “My Mom’s Job is My Future”, “Pomegranate Grains”, and “We Actuate Our Energy” were analysed to identify the use of social media in communicating with publics. The findings show that even the best awarded campaigns do not practice their communication efforts in a dialogue with their publics. One way communication has been accomplished primarily through web sites and Facebook. Dissemination of information was the most often used strategy. The insights, shared by the web sites are useful and simply to follow, but not related to build and maintain strong relationships with publics. The fact that the communication aspect of CSR campaigns is not as pungent as the projects themselves appears as a lost opportunity not only for the business but also for the public support for the CSR in Turkey.