Examining the Impact of the Fear of Missing Out on Museum Visit Intentions

USLU A., Tosun P.

Journal of Hospitality and Tourism Research, vol.48, no.6, pp.1097-1112, 2024 (SSCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 48 Issue: 6
  • Publication Date: 2024
  • Doi Number: 10.1177/10963480231168608
  • Journal Name: Journal of Hospitality and Tourism Research
  • Journal Indexes: Social Sciences Citation Index (SSCI), Scopus, ABI/INFORM, CAB Abstracts, Food Science & Technology Abstracts, Hospitality & Tourism Complete, Hospitality & Tourism Index, Psycinfo, Veterinary Science Database
  • Page Numbers: pp.1097-1112
  • Keywords: fear of missing out, virtual tourism, continuous learning, visit intention, virtual travel experience
  • Akdeniz University Affiliated: Yes

Abstract

This study investigates the influence of the desire for continuous learning, fear of missing out (FOMO), involvement, and enjoyment from the virtual travel experience (VTE), on museum visit intentions. The direct impacts of FOMO, consumer attitudes, and subjective norms on visit intentions were examined within a conceptual research model that combines the theory of reasoned action (TRA) and self-determination theory (SDT). Survey data obtained from 385 potential tourists were analyzed by PLS-SEM. Findings revealed that the desire for continuous learning positively influences FOMO, and involvement positively affects attitudes toward museum visits, which, in turn, increases visit intentions. Enjoyment from the VTE moderates the attitude–visit intentions relationship. This study has extended previous findings by proposing and empirically testing an original framework for examining behavioral intentions. It has shown the significant impact of the desire for continuous learning on FOMO, which operates as a self-regulatory feeling and increases museum visit intentions.