Digital Platforms and Organizational Communication in Educational Settings
European Journal of Social Science Education and Research, cilt.13, sa.3, ss.1-15, 2026 (Scopus)
- Yayın Türü: Makale / Tam Makale
- Cilt numarası: 13 Sayı: 3
- Basım Tarihi: 2026
- Doi Numarası: 10.26417/isemerzz
- Dergi Adı: European Journal of Social Science Education and Research
- Derginin Tarandığı İndeksler: Scopus
- Sayfa Sayıları: ss.1-15
- Anahtar Kelimeler: Digital Communication, Educational Management, Media Richness Theory, Qualitative Research, School Leadership
- Açık Arşiv Koleksiyonu: AVESİS Açık Erişim Koleksiyonu
- Akdeniz Üniversitesi Adresli: Evet
Özet
This study explores school administrators’ perspectives on the use of digital platforms in organizational communication in primary and secondary schools. A qualitative case study was conducted with 15 school administrators selected through maximum variation sampling. Data were collected through semi-structured interviews and analyzed using inductive content analysis. The findings indicate that administrators use various digital platforms, particularly WhatsApp, official school websites, and MEB DYS (the official document management system of the Turkish Ministry of National Education), for different organizational communication purposes, including information sharing, coordination, and enhancing institutional visibility. While participants emphasized both the advantages and challenges of digital platforms, they generally regarded them as valuable tools for supporting organizational communication in schools. The study contributes to a better understanding of digital platform use in educational organizations and offers practical implications for educational leadership and organizational communication practices.