This research aims to determine the effects of strategic innovation on employees' social loafing behaviors. This mentioned relationship has been analyzed with 138 out of 170 employees working at the same hotel chosen by the convenience sampling method from Antalya/Turkey. The results showed that there is a statistically significant and negative relationship between social loafing and strategic innovativeness. Furthermore, strategic innovativeness is a descriptor of social loafing behaviors. Satisfactory results were obtained as predicted before and some suggestions for the managers and future researchers were given. The topic has a unique value in relevant literature in terms of combining both management and marketing areas.