Is There an Interaction Between Strategic Management and Marketing?

Aydin D., Dirlik O., KIYMALIOĞLU A.

20th Annual World Business Congress of the International-Management-Development-Association, Poznan, Polonya, 3 - 07 Temmuz 2011, cilt.20, ss.344-350 identifier

  • Yayın Türü: Bildiri / Tam Metin Bildiri
  • Cilt numarası: 20
  • Basıldığı Şehir: Poznan
  • Basıldığı Ülke: Polonya
  • Sayfa Sayıları: ss.344-350
  • Akdeniz Üniversitesi Adresli: Hayır

Özet

Improvements in social sciences enhance the intersection of multidisciplinary studies recently which requires investigation of this overlap. Thus, the aim of the study is to understand the effects of strategic management schools, which provide an institutional background for strategic management studies, on marketing discipline.