Is There an Interaction Between Strategic Management and Marketing?
20th Annual World Business Congress of the International-Management-Development-Association, Poznan, Polonya, 3 - 07 Temmuz 2011, cilt.20, ss.344-350, (Tam Metin Bildiri)
- Yayın Türü: Bildiri / Tam Metin Bildiri
- Cilt numarası: 20
- Basıldığı Şehir: Poznan
- Basıldığı Ülke: Polonya
- Sayfa Sayıları: ss.344-350
- Akdeniz Üniversitesi Adresli: Evet
Özet
Improvements in social sciences enhance the intersection of multidisciplinary studies recently which requires investigation of this overlap. Thus, the aim of the study is to understand the effects of strategic management schools, which provide an institutional background for strategic management studies, on marketing discipline.