Determining Consumer Based Retailer Equity and Discrimination of Frequent Shoppers: An Empirical Study


YARAŞ E., Yeniçeri T., akturan u.

BOGAZİCİ JOURNAL: REVİEW OF SOCİAL, ECONOMİC AND ADMİNİSTRATİVE STUDİES, cilt.22, sa.1-2, ss.73-88, 2008 (Scopus)