Brand Development via Digitalization and Social Media Usage in Hospitality Industry: A Theoretical Perspective

---

Zuikin S., Aksu A. A.

International Journal of Management Studies and Social Science Research, vol.7, no.6, pp.55-72, 2025 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 7 Issue: 6
• Publication Date: 2025
• Journal Name: International Journal of Management Studies and Social Science Research
• Journal Indexes: Index Copernicus
• Page Numbers: pp.55-72
• Akdeniz University Affiliated: Yes