A Qualitative Study on the Determination of Balancing Factors in the Relationship between Products, Consumers and Package Schema on the Basis of Balance TheoryP

ALKAN A., DÖRTYOL İ. T., NALBANT M.

Pazarlama ve Pazarlama Araştırmaları Dergisi, vol.17, no.2, pp.457-494, 2024 (TRDizin)

  • Publication Type: Article / Article
  • Volume: 17 Issue: 2
  • Publication Date: 2024
  • Journal Name: Pazarlama ve Pazarlama Araştırmaları Dergisi
  • Journal Indexes: TR DİZİN (ULAKBİM)
  • Page Numbers: pp.457-494
  • Akdeniz University Affiliated: Yes