Copy For Citation
KARAKAYA Ç., ERENDAĞ SÜMER F., İCİL TUNCER A., HOŞTUT S., ÇABUK D.
GMJ: Mediterranean Edition, no.6, pp.15-22, 2011 (Peer-Reviewed Journal)
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Publication Type:
Article / Article
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Publication Date:
2011
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Journal Name:
GMJ: Mediterranean Edition
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Journal Indexes:
Other Indexes
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Page Numbers:
pp.15-22
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Akdeniz University Affiliated:
Yes
Abstract
This paper aims to determine the current public relations approach in Turkey evaluating the development of Turkish public relations literature on a periodical basis. For this reason, the table of content sections of the academic books on public relations published in Turkey between 1960 and 2010 were analyzed with the content analysis method. As a consequence of the study, it becomes clear that there are differences in the public relations approach across time. Assessing by the economic and political context of Turkey, these differences are called in
the frame of Grunig and Hunt’s (1984) four models (Press Agentry, public information, two-way asymmetrical, two-way symmetrical models). This study highlights the fact that context is important when examining public relations education and practices in Turkey.