The Role and Importance of Sponsorship Over Consumer Behavior

YILMAZ S., Akdağ K.

The Eleventh Annual İnternational Conference of the Global Business and Technology Association GBATA, Prag, Czech Republic, 7 - 11 June 2009, vol.1, no.3, pp.111-124, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • Volume: 1
  • City: Prag
  • Country: Czech Republic
  • Page Numbers: pp.111-124
  • Akdeniz University Affiliated: Yes