Analysis of congress destinations' competitiveness using importance performance competitor analysis


CABER M. , ALBAYRAK T. , ISMAYILLI T.

JOURNAL OF CONVENTION & EVENT TOURISM, vol.18, no.2, pp.100-117, 2017 (Journal Indexed in ESCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 18 Issue: 2
  • Publication Date: 2017
  • Doi Number: 10.1080/15470148.2017.1288185
  • Title of Journal : JOURNAL OF CONVENTION & EVENT TOURISM
  • Page Numbers: pp.100-117
  • Keywords: Congress tourism, competitiveness, destination attributes, importance, performance, HONG-KONG, CONVENTION, PERCEPTIONS, ASSOCIATION

Abstract

To be competitive and successful in congress tourism, destinations must learn which congress tourism-related attributes are important and how they perform against their main competitors. This study identifies the importance and performance of destination attributes in Antalya, Turkey, and compares the position of these attributes to those of its main rival in congress tourism,. Istanbul. Importance performance competitor analysis results showthat, according to domestic participants, Antalya has to focus on "sight-seeing and cultural attractions" and "outside entertainment." For international participants, "climate," "choice of meeting and housing properties," and "suitability of conference facilities" exhibit higher performance in Antalya than. Istanbul.