A tale of two goods, green verses non-green: The effects of apathy and myopia on purchase intentions


COŞKUN A., Polonsky M., Vocino A.

American Marketing Association Marketing & Public Policy Conference, California, United States Of America, 23 - 25 June 2016, pp.1

  • Publication Type: Conference Paper / Full Text
  • City: California
  • Country: United States Of America
  • Page Numbers: pp.1
  • Akdeniz University Affiliated: Yes