The symmetric and asymmetric influences of destination attributes on overall visitor satisfaction


ALBAYRAK T. , CABER M.

CURRENT ISSUES IN TOURISM, vol.16, no.2, pp.149-166, 2013 (Journal Indexed in SSCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 16 Issue: 2
  • Publication Date: 2013
  • Doi Number: 10.1080/13683500.2012.682978
  • Title of Journal : CURRENT ISSUES IN TOURISM
  • Page Numbers: pp.149-166
  • Keywords: destination, attributes, satisfaction, the Three-Factor Theory, market segments, CUSTOMER SATISFACTION, TOURIST SATISFACTION, LEVEL PERFORMANCE, SERVICE QUALITY, DETERMINANTS, MOTIVATIONS, BEHAVIOR, MODEL, SEGMENTATION, EXPECTATIONS

Abstract

Visitors are impressed by specific destination attributes, which are sometimes the main
motivating reasons for the travel selection or sometimes they are just one of the elements
of a whole destination experience. This is because tourism and travel products are
generally a combination of several different supplier offerings or they are a
combination of the natural and artificial attributes of a destination that cannot be fully
known before the experience of travel. Moreover, the importance and influence of
these attributes on overall visitor satisfaction may differ considerably, depending on
the market segments. In recent years, some studies have shown that the influences of
destination attributes on overall visitor satisfaction are not symmetric in every case.
For the purposes of this study, the symmetric and asymmetric influences of
destination attributes are investigated for three major market segments of the Side-
Manavgat area, Antalya, Turkey. The results show that the importance and influences
of destination attributes may change according to the analysis technique employed
and the market segment examined.
Visitors are impressed by specific destination attributes, which are sometimes the main motivating reasons for the travel selection or sometimes they are just one of the elements of a whole destination experience. This is because tourism and travel products are generally a combination of several different supplier offerings or they are a combination of the natural and artificial attributes of a destination that cannot be fully known before the experience of travel. Moreover, the importance and influence of these attributes on overall visitor satisfaction may differ considerably, depending on the market segments. In recent years, some studies have shown that the influences of destination attributes on overall visitor satisfaction are not symmetric in every case. For the purposes of this study, the symmetric and asymmetric influences of destination attributes are investigated for three major market segments of the Side-Manavgat area, Antalya, Turkey. The results show that the importance and influences of destination attributes may change according to the analysis technique employed and the market segment examined.