Destination image perception patterns of tourist typologies


Ceylan D., ÇİZEL B., KARAKAŞ H.

INTERNATIONAL JOURNAL OF TOURISM RESEARCH, vol.23, no.3, pp.401-416, 2021 (SSCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 23 Issue: 3
  • Publication Date: 2021
  • Doi Number: 10.1002/jtr.2414
  • Journal Name: INTERNATIONAL JOURNAL OF TOURISM RESEARCH
  • Journal Indexes: Social Sciences Citation Index (SSCI), Scopus, ABI/INFORM, Business Source Elite, Business Source Premier, CAB Abstracts, Geobase, Hospitality & Tourism Complete, Hospitality & Tourism Index, Index Islamicus, Psycinfo, Veterinary Science Database
  • Page Numbers: pp.401-416
  • Keywords: all-inclusive holiday experience, CHAID, cluster analysis, destination familiarity, destination image, mass tourism, multiple correspondence analysis, tourist typology, MULTIPLE CORRESPONDENCE-ANALYSIS, INVARIANCE, BRITISH, MODEL, SATISFACTION, MOTIVATIONS, FAMILIARITY, INTENTION, TRAVELERS, LOYALTY
  • Akdeniz University Affiliated: Yes

Abstract

Conceptual and empirical typologies comprising the intersection of personal and social characteristics of tourists have similarities and differences with respect to image perception of a destination. This study examines characteristics that distinguish tourist typologies formed by the intersection of the all-inclusive holiday experience and destination familiarity. Multiple correspondence analysis reveals differences in clusters in terms of attitudes and demographic factors influencing destination image of tourist typologies. This study aims to present patterns of tourist typologies' image perception for tourist typologies based on empirical data. Based on the findings of this study, practitioners of tourism may divert or channel their marketing efforts to well-defined target segments.