Research Information System
International Conference on Social Sciences, İzmir, Turkey, 08 October 2010 - 09 October 2012, pp.1-10, (Full Text)
Advertising, extending with the invention of the press and meeting with the new methods by every invention, is seems to advance to a new era, with the improvements of the internet technology, nowadays. Especially, a new advertising practice developed in Google and in the areas of social connection networks, by constructing simple codes with the fees advertisers have set, is offering advantages like getting to the target audiences in a smaller campaign preparation period with smaller costs. There’s no need for a detailed and long time research by the advertisers to be inside the media watched by the target group, however, simple pointing and keywords is enough. The practices known as “adwords”, is offering to both public and private entities, an ability of reaching thousands even millions, and of forming their own advertising with small costs and personal efforts, in crowded information state of present. How such efficient practice will affect agency based advertising practices, has become an up-to-date discussion. While this subject is discussing in media, many Google and Facebook advertise consulting firms has emerged and begun to act recently in Turkey. The basic question of this study is the reasons of why new service type as called “specialist agency” arises and the possible interactions with other sectors in the near future.This study consists of two parts. In the first part, “Adwords” applications will be examined in general aspect and the impacts of differences between the classic advertising and “Adwords” applications on the current advertising sector will be discussed. In the second part, “Google and Facebook advertise consulting” firm statistics, service area and working conditions will be introduced. As a conclusion, the reasons of emerged service division and the future of these firms in advertising sector in Turkey are estimated and discussed.