Evaluation of the Accessible Destinations’ DMO Websites: A Content Analysis on DMO Websites of the European Union EDEN 2013 Project Destinations


ÖZTÜRK A., KILIÇARSLAN D., MAHMUDOV M., CABER M.

6th AHTMM Conference, Guangzhou, China, 14 - 17 July 2016, pp.1-9

  • Publication Type: Conference Paper / Full Text
  • City: Guangzhou
  • Country: China
  • Page Numbers: pp.1-9
  • Akdeniz University Affiliated: Yes

Abstract

Destination marketing organizations’ (DMOs) websites play crucial role on giving specific information to potential tourists who have some disadvantages in travelling. In this study, website features of nineteen destinations, which were nominated to the European Union EDEN 2013 Project, themed: ‘Accessible Tourism Destinations’, were evaluated by using content analysis. Results indicated that 64% of the websites have ‘Content’; 33% ‘Interactivity’; and 13% ‘Promotional Value’ features. In all dimensions, Guara have the most functional website with the total score of 20 out of 24, followed by Tiroler Oberland. Findings highlighted the importance of multi-dimensional website design for accessible destinations.